Getting badge writing right
“Badge writing” in this context refers to the content entered into the Description and Criteria sections of a badge (see our guide on “how to read a badge“). This is the opportunity to develop tailored and meaningful explanations of what recipients have carried out while earning a badge, and why it is important.
Getting badge writing right is hugely important, for two key reasons:
- Recipients are unlikely to accept and interact with badges that are not meaningful to them
Low acceptance and share rates on issued badges can lead to the perception that a badging offer is “unsuccessful”, with badge issuing subscriptions seen as a “wasted” expense. - Recipients will not experience the full benefits of receiving a badge if it is not fit for purpose
For example, if a badge is poorly written and a recipient uses it in a job application or CV, this could lead to the recruiter being unable to tell what the badge is for, or why it adds value to the application. This works to the detriment of the recipient.
What does ‘right’ look like?
As a rule of thumb when writing a new badge, you should ensure it:
- Is easy to understand by someone that has no prior knowledge of your organisation or activity.
- Clearly explains how the recipient has developed or demonstrated knowledge and skills through a breakdown of actions.
- Contains sufficient detail to be of value to the recipient and support them to articulate their experience.
- Recognises what participating says about the recipient, such as positive attitudes or values, and why this is important.
